How to hire the RIGHT video production company for your business
In today’s blog we are going to discuss exactly how to hire the RIGHT video production company to help you and your business create something <AWESOME>
These days, video content is more important than ever. Whether you're a small business looking to create a marketing video or a large corporation needing professional video content, choosing the right video production company can make or break your project.
In my 15+ years of experience in this field, I’ve seen firsthand the difference the right fit with a great video production company can make.
In this guide we will walk through the most important things to consider when hiring a video production company, ensuring that you end up with a final video that meets your needs and exceeds all of your expectations!
These 5 STEPS will help you zero in on exactly WHO to hire and WHY -
The 5 Steps to find the RIGHT video production company for YOUR BUSINESS
STEP #1 - Understand Your Needs
STEP #2 - Find the Right Fit for YOU
STEP #3 - Check Their Track Record
STEP #4 - Evaluate their Production Process
STEP #5 - Balance Cost and Quality
*Bonus Info*
The Benefits of a Local Production Company
Planning for Success
Future-Proofing Your Content
So where do we START?
Let’s start at the beginning….
STEP #1 - Understand Your Needs
The FIRST STEP in finding the right video production company is: understand what your needs are.
Basic right?
Are you looking to create a marketing video, a training video, or maybe a brand story video?
Do you need to get more sales leads? Or are you trying to explain your complex process to clients?
Maybe you need to make a training video for your employees.
It’s important to determine exactly what you NEED to be producing in order to choose the best video production company for your needs.
What you NEED will dictate the type of video that you need to make.
The type of video you need will heavily influence your choice of a production company. Each type of video has its own unique set of requirements and expertise, so it’s crucial to find a company that specializes in the kind of content you want to produce.
So-
your needs will determine the type of video(s) you need to be making and this will influence which company you want to hire to handle this process. Some companies are better at Brand Videos, and other companies are better at making Training Videos for industrial processes. It just depends on what type of video you need to make.
That’s step one.
Here are some things to consider that will HELP you understand exactly what you need to be making…
Defining Your Target Audience
Knowing your target audience is essential. A video aimed at millennials will look very different from one targeted at corporate executives. An experienced company will ask about your audience and tailor their approach accordingly. This ensures that the final video resonates with the people you want to reach and achieves your desired outcome.
Setting Clear Objectives
Having clear objectives for your video project is vital. This is what will drive the direction of the video you want to make and thus what company you need to help you make it.
Whether your aim is to increase brand awareness, educate your audience, or drive sales, your goals will shape the video’s content and style. Discuss these objectives with any potential video production companies to ensure that they understand and can align their strategies with your goals. If they don’t understand your objectives, or they don’t align with your goals… FIND SOMEBODY ELSE.
STEP #2 - Find the Right Fit for YOU
The SECOND STEP in hiring the perfect production company is: find the right fit for YOU.
This seems like a no-brainer but when it comes to hiring a video production company, finding the right fit is CRITICAL. You need a video production team that understands your vision and can work collaboratively to bring it to life.
Here are some important aspects to consider in potential video production partners:
Portfolio and Specialization
Remember - Past performance is the largest indicator of future results. Reviewing a company's previous work portfolio can give you insights into their style and expertise. Ensure that their previous work aligns with the type of video you want to create. If you're looking for a fun marketing video, a company specializing in detailed corporate training videos might not be the best fit. Ask to see examples of their work in similar industries or for similar purposes to gauge their experience and suitability for your project.
Communication and Collaboration:
Effective communication is the backbone of any successful project. Look for a company that values your input and keeps you informed throughout the production process. See if they have a defined method for communication and keeping you up to date and in the loop in the production process. Regular updates and feedback sessions can help ensure that your vision is accurately translated into the final product.
Creativity and Flexibility:
A good video production company can bring creative ideas to the table while also being flexible enough to incorporate your suggestions to fulfill your vision. They should be willing to explore different concepts and adapt to changes that might arise during the project. Creativity is not just about flashy effects or trendy styles- it’s about finding the most effective way to convey your message and engage your audience.
Flexibility - Not all companies are capable of going on location and getting great results. Not all companies are able to capture great on-location sound for your video. Not all companies have LICENSED drone pilots available to them. These things are important to know if you need any of these aspects in your videos. All you need to do is ask your potential video company if they are skilled-in or even capable of meeting these needs.
Cultural Fit and Values:
The right fit also means finding a company whose values align with yours. This can make collaboration smoother and more productive. Whether it's their approach to storytelling, their work ethic, or their commitment to sustainability, shared values can enhance the working relationship. Plus- its always more fun to work with people that you enjoy and who can meet you on your level.
These types of questions need to be considered when you are vetting the capabilities of a video production company to craft your special video.
STEP #3 Check Their Track Record
The THIRD STEP - is to check their previous track record.
Similar to looking at their portfolio, checking on their past clients and accolades can give you insights into what working together might feel like.
Testimonials and Reviews
Just like that book on Amazon, look for testimonials and reviews from previous clients. Positive feedback can provide insights about their reliability and professionalism. It might even be possible to reach out to past clients and get firsthand accounts of their experiences working with the company. Just don’t be weird about it.
Awards and Recognition
Awards and industry recognition can sometimes be indicators of a company’s quality and reputation. While not the only factor to consider, awards from respected industry authorities can signal a high level of competence and creativity. Its important to remember the source, because not all awards are on the same level and some can even be purchased <GASP>
Consider Past Customer Service
Good customer service is often overlooked, but it’s a key component of a successful project. The best video production companies are those that provide excellent customer service throughout the production process. They should be responsive to your questions and concerns, providing updates and seeking your input at every stage. Red flags are: missed deadlines, rudeness, unprofessional behavior, cancellations… Any reports of these from previous clients without an AMAZING redemption are reasons to keep looking elsewhere.
STEP #4 - Evaluating their Production Process
The FOURTH STEP is evaluating their production process.
This includes looking at their production methods. Checking out the steps that have in their production process, and investigating their technical qualifications to know that they can grab all of the killer shots that you NEEEEED.
You might think that all video companies are the same and that everyone makes everything the same way… well THIS IS NOT THE CASE AT ALL!
Some companies heavily weight the ideas, strategy and the pre-production phase of the project, while others expect that you have all of the ideas worked out and they are only concerned with producing your vision.
SO - its SUPER important to decide how involved you want your video production partners to be in the idea and strategy phase of pre-production. They can be a partner in the creation of storyboards and ideas OR if you have a killer script and shot-list you may just want them to create your vision. The choice is yours! But you need to make sure that the company you choose will be aligned with your needs either way.
The video production company that you choose to work with should have a transparent production process. This is the hallmark of a professional video production company. They should be able to tell you the entire process and walk you through initial concept development all the way to final editing. You should know exactly which steps are happening when, and you should be kept in the loop through each phase.
A well-defined process typically includes:
Pre-Production: This involves planning, scripting, and storyboarding. It’s the foundation of your project, where ideas are fleshed out and logistics are arranged. During this phase, a good production company will conduct thorough research to understand your brand and objectives, ensuring the video content is strategically aligned with your goals.
Production: This is the actual filming phase. The right production company will have high-quality equipment and a skilled crew to capture your vision. It’s important to discuss the filming schedule and ensure that the company is capable of managing any on-location shoots, interviews, or specific scenes required for your video.
Post-Production: Editing, sound design, and special effects are added during this phase. A good company will have a team of experts to ensure your video is polished and professional. This phase should also include multiple rounds of revisions, allowing you to provide feedback and ensure the final product meets your expectations.
Another consideration when evaluating the production process of a potential video company partner is :
Think about the necessary Technology and Tools:
Again, it might be tempting to believe that all professional companies use the same technology and gear to get the job done, but there can be serious things to keep in mind when comparing potential video partners.
The technology and tools that the production company uses can vary wildly. And usually this is not a huge determining factor in the outcome of your video project. Most use great camera. Most have lighting and sound.
BUT… there are some potential pitfalls that need considering.
Do you need some special shots for your video? Do you want the crew to film on location and is this location hospitable for capturing excellent video or even more importantly excellent SOUND? Do you need a drone for aerial video clips?
These are all things to think about when talking with a potential video company, and just get an idea of their capabilities. If they can’t provide the tech or staff to capture your must have shots, then this is another reason to look elsewhere.
Do you need a DRONE?
Does this company have a LICENSED DRONE PILOT?
FACTS : One of the most important things to consider is a company’s proven track record. Ask for samples of similar work and case studies from past projects. This will give you an idea of their style and the quality of their work. A company with a solid portfolio is likely to have the experience and expertise needed to handle your project.
STEP #5 - Balance Cost and Quality
The FIFTH STEP is balance the cost and quality of what your video production really requires.
After you have found potential production companies that fit your needs, and checked to see that they have the right track record to meet your goals, it is important to strike the right balance between the cost of the project and the level of quality that your specific project really needs.
Does your national campaign really need to be trusted to a fledgling video company just so that you can save on costs? And likewise - does your instagram reel actually require the services of that mega dollar video production team just to get the quality that you require for socials?
It’s SUPER important to determine the actual level of quality that you need and then weigh that against the costs involved to achieve that level of quality.
Remember: A higher upfront investment can save you money in the long run by delivering a high-quality video. But only if really polished and high quality videos are what you require.
Total Cost Considerations
When evaluating the total cost, consider all aspects of the production process. This includes pre-production planning, shooting, editing, and any additional services like animation or special effects. A full-service video production company might be more expensive, but they can handle all aspects of your project, ensuring consistency and quality.
Understanding Cost Components
When evaluating quotes, you need to understand what each component of the process includes and the costs associated with each. This typically includes the pre-production, the actual production and filming, and then the post-production phase. Additional services like animations, special effects, and music licensing can all add in to the cost.
By breaking down the costs and knowing what each part costs will help you determine where your budget is getting spent and this might possibly highlight some areas that need more attention.
Comparing Quotes
Maybe you shouldn’t just settle for the first quote you receive. Just saying… Compare quotes from multiple companies to get a sense of the market rate. But again, remember that the cheapest option isn’t always the best. Look at what each company offers and weigh the cost against the quality of their work and their level of service (see steps 3 and 4).
Budget Allocation
Allocate your budget wisely across different stages of production. While it might be tempting to cut costs in certain areas, remember that each phase plays a critical role in the final product. Ensure that sufficient resources are allocated to pre-production, production, and post-production to maintain high standards throughout.
Value Over Price
Think about the value you’re getting rather than just the price. A slightly more expensive company that delivers a superior product and exceptional service might be a far better investment than a cheaper alternative with lower quality output.
You need to consider the long-term benefits of a high-quality video, such as increased engagement and better return on investment when you are weighing the real value of creating a new video or campaign.
Negotiating Terms
It’s often possible to negotiate the terms of your contract. Discuss your budget with the production company and see if there’s any flexibility. They might offer a payment plan, a discount for longer-term engagements, or additional services at a reduced rate.
Hidden Costs and Transparency
Watch out for hidden costs that can inflate your budget unexpectedly. Many production companies will provide a clear breakdown of the costs while others will only offer a set rate for a project. Both are fine, but make sure to ask questions about what is included in the quote. You can always ask for a comprehensive quote that includes potential additional costs, such as travel, overtime, and any post-production revisions.
Return on Investment (ROI)
Do not overlook the potential ROI of your video project. This might be the most valuable aspect of your entire video creation pursuit. A well-produced video can yield significant returns in terms of brand visibility, customer engagement, and sales. A bad video can do the opposite and may even hurt your brand by looking cheap or missing the point.
Investing in a quality production will enhance your brand’s reputation and lead to the long-term benefits that you are looking to create through video.
!!!BONUS MATERIAL!!!
The Benefits of a Local Production Company
Working with a local production company has lots of advantages. Let’s look at why choosing a local option like Magpie Media can be beneficial:
Accessibility and Convenience
Local companies are more accessible for meetings and can easily visit your location for filming. This can save time and reduce logistical challenges. Face-to-face meetings can also foster better communication and collaboration, leading to a smoother production process.
2. Market Understanding
Local companies often have a better understanding of your market and can offer more personalized service. We can provide insights into what resonates with your community and tailor the content to local tastes and preferences. This local knowledge can be invaluable, especially for marketing videos aimed at a regional audience.
3. Supporting Local Businesses
Choosing a local production company supports the local economy and helps build community relationships. It can also enhance your brand image by showing that you care and value local partnerships and are committed to supporting the businesses in your area.
4. Flexibility and Speed
Local production companies are often more flexible and responsive than larger, national firms. They can adapt quickly to changes and provide more personalized attention to your project. This can be particularly beneficial if you have tight deadlines or need to make last-minute adjustments.
Planning for Success
A successful video production hinges on planning and execution. So these are some additional tips to ensure your project runs smoothly:
Set Clear Milestones: Define key milestones and deadlines throughout the project timeline. This helps keep everyone accountable and ensures steady progress.
Allocate Resources Effectively: Ensure you have allocated sufficient resources, including budget, time, and personnel, to each phase of the project.
Maintain Open Communication: Keep lines of communication open with your production team. Regular check-ins and updates help address any issues promptly and keep the project aligned with your vision.
Be Open to Feedback: Constructive feedback from your production team can enhance the final product. Be open to their expertise and suggestions to achieve the best results.
Future-Proofing Your Content
As technology and trends evolve, it's essential to future-proof your video content. This means creating ‘evergreen’ videos and also maintaining your content to keep it up to date and relevant. Consider these following concepts to help future proof your content :
Versatility: Create videos that can be adapted for various platforms and formats. This allows you to repurpose content for different marketing channels, maximizing your investment.
Updates and Refreshes: Plan for periodic updates to keep your content current and relevant. This ensures your videos continue to resonate with your audience over time.
Innovative Techniques: Stay up to date with industry trends and incorporate innovative techniques and technologies to keep your content fresh and engaging.
Alright! That’s it!
Hopefully these steps and tips help you to find the RIGHT video production company for your company and get you on your way to some of that sweet sweet ROI.
Check out his summery to refresh your memory, and help to smooth out any of the kinks.
Summarizing the Key Points
Understanding Your Needs: Identifying the type of video you need and clearly defining your objectives is the foundation of your project. Whether it's a marketing video to boost brand awareness, a training video to educate employees, or a promotional video to drive sales, knowing your purpose will shape your entire approach.
Defining Your Target Audience: Tailoring your video content to resonate with your specific audience is critical. An experienced company will take the time to understand you and your audience demographics to ensure your message is impactful and engaging.
Evaluating the Production Process: A professional video production company will have a transparent and well-defined production process. This includes thorough pre-production planning, efficient production phases, and meticulous post-production editing. Ensuring you are involved and informed throughout these stages will help achieve the best results.
Finding the Right Fit: The importance of communication, collaboration, creativity, and cultural fit cannot be overstated. A company that aligns with your values and understands your vision will be able to bring your ideas to life in a way that feels authentic and cohesive.
Checking Their Track Record: Reviewing portfolios, client testimonials, and industry recognitions provides insight into a company's reliability and expertise. A proven track record of successful projects is a strong indicator of their capability to deliver high-quality work.
Considering Customer Service: Exceptional customer service ensures a smooth and positive experience. Responsive and proactive companies that prioritize client satisfaction can handle challenges effectively and keep the project on track.
Balancing Cost and Quality: It's essential to find a balance between your budget and the quality of the video. Understanding cost components, comparing quotes, and negotiating terms can help you invest wisely without compromising on the final product's quality.
The Benefits of a Local Production Company: Working with local companies offers convenience, market understanding, and the opportunity to support local businesses. Local companies often provide personalized service and quicker turnaround times, making them a valuable option.
Conclusions
Hiring the right video production company is one of the most crucial steps in creating effective and professional video content. The process of selecting the best fit for your business can seem daunting, but by breaking it down into manageable steps, you can make an informed decision that will lead to a successful project.
Magpie Media as Your Local Option
If you're looking for a reliable local production company, consider Magpie Media. With a proven track record of delivering high-quality videos tailored to our clients' needs, we pride ourselves on our exceptional customer service and attention to detail.
Our deep understanding of the local market ensures that your video content will resonate with your target audience and achieve your business objectives. We offer a full range of services, from concept development to final editing, and we are committed to making your vision a reality.
Contact us if you are ready to make something <AWESOME>
